2 May 2022

Aviagen Looks forward to Welcoming Customers to UK Pig & Poultry Fair

EDINBURGH, Scotland. – The Aviagen® UK  team is excited to welcome customers and industry associates to stand #3 in hall 1 at this year’s British Pig & Poultry Fair, held at Stoneleigh Park in Warwickshire on May 10-11. Aviagen’s overarching show theme and major topic of discussion will be “Breeding for Welfare and Sustainability.”

“Bird welfare and sustainability form the foundation of our breeding programme, and we believe they go hand in hand. Robust, healthy birds that are well cared for have excellent feed efficiency, along with strong livability, high meat yield and good reproductive performance. These are all traits that benefit both the economic sustainability of poultry producers and the environmental sustainability of our planet,” said Stuart Thomson, Head of UK Sales and Technical. “Social sustainability and ensuring the success of our industry for future generations are expressed through a continual investment in initiatives to encourage and help educate young professionals.”

The Next-Gen scholarship is one such programme that Stuart refers to. Learn more about this initiative here.

Ross®308 – Broiler and breeder performance consistently on the rise

Another way Aviagen supports customer success is by encouraging their hard work and dedication. The UK Flock Awards recognise breeder performance, while the Ross 420 Club rewards broiler performance achievements.

Flock Awards – Breeder performance that goes from strength to strength. The Flock Award winners are announced yearly, and they continually bring breeder performance to new heights. Because of their skillful stockmanship, the UK Ross 308 breeder has seen a five-year improvement from 141.5 chicks per hen housed in 2017 depletions to 152.3 in 2021.

Ross 420 Club – Broiler performance that breaks past records. The Aviagen UK team started the Ross 400 Club back in 2009 to reward exceptional performance of broiler customers. The Club has seen a steady rise in achievement, and since 2020, European Production Efficiency Factor (EPEF) scores have risen 14 points. Due to this upward trend, the UK will increase the Club target to an EPEF of 440 as of 1 June 2022 – ensuring that Ross club members represent the top 1% of the UK broiler industry.

“We look forward to once again greeting our customers and other visitors to this year’s fair. Our team bridges the gap between the breeding company and industry, and this show gives us an opportunity to collaborate and strengthen our common bonds with members of our UK poultry community.”

Learn more about the UK Technical Service team and their commitment to customers and the success of the poultry industry in the “Your UK team” infographic.