Company is committed to sharing knowledge to benefit customers and the industry at large
Udumalpet, India. – Aviagen® India was pleased to welcome customers from SKM Feeds, Indian Broiler Group, Baramati Agro, Srinivasa Farms, Japfa Comfeed, Skylark Hatcheries and Sampoorna Feeds to the Taj Palace Hotel in Mumbai during March 25-26 for its second Annual Leadership Summit.
Full agenda of beneficial topics
Aviagen customers benefited from speaker knowledge on current hot topics such as genetic progress, world poultry trends, and the increasing influence of social media and branding in the commodity market. To ensure a safe and secure environment for all, Aviagen India took necessary safety precautions and adhered to the social distancing guidelines surrounding the pandemic. Due to ongoing travel restrictions, speakers addressed attendees virtually.
Keynote speaker Dr. Santiago Avendano, Aviagen Genetics Director, shared his insight on future genetic progress for the Ross 308 AP®, and explained how the merging of genetics and technology has produced a powerful tool of rapid progress in bird performance.
Rupert Claxton, Meat Director, GIRA Foods, was upbeat about the prospects for the global market and its growth in poultry meat production and consumption. Despite concerns about imports, the development of processing and the reoccurring challenges posed by avian diseases, he predicted that the industry is robust enough to withstand the headwinds and continue to become a significant player in the global poultry market.
“There are challenges to any event taking place under the current circumstances. However, Aviagen is committed to its customers and the team ensured that we all were well taken care,” commented Dr. R.K.Jaiswal, President, Indian Broiler Group. “Aviagen’s supremacy in broiler genetics speaks volume through Ross 308 AP performance. Aviagen has become successful through a robust and diligent R&D process based on the consumer market. This day-by-day progress as shown by Dr. Santiago has built our confidence in the Ross 308 AP product and service provided by the team.”
The two-day meeting wrapped up with a presentation from Bob Dobbie, former President of International Business for Aviagen, who shared experience from his 45 years in the poultry industry. Bob gave insights for managing diverse markets, different cultures and growing markets in various stages of development. He emphasised the importance of succession planning and the need to focus on building the next generation of industry leaders.
Positive response to event
“I am extremely happy with the outcome of our second leadership summit. The level of engagement by attendees, exchanging of brilliant ideas, and strengthening of our common bonds were inspiring to the team and me. I look forward to our next summit and each and every opportunity to meet with Aviagen’s valued customers throughout the country,” remarked Dobbie.
“The genetic potential of the Ross 380 AP continues to improve, and we are committed to providing our producers with knowledge and advice to maximize this potential, as well as strengthen their success in an ever-evolving market,” added Marc Scott, Aviagen India Business Manager.