Aviagen Engages in Knowledge Exchange at 11th Annual Granja Avicola La Blanca Conference

Group photo of participants

CAMPINAS, Brazil – Aviagen® Latin America proudly took part in the 11th Annual Conference organized by Granja Avícola La Blanca – Pollos Pechugón, a valued customer of Aviagen and producer of Ross® 308 AP chickens in Paraguay. On Nov. 21, Aviagen experts met with over 160 attendees, including integrated farm owners, farmers, the company's management team, and poultry specialists. Together, they engaged in dynamic discussions centered on ideas and innovations aimed at optimizing the performance and welfare of Ross 308 AP flocks.

Santiago Lovera, Aviagen's Technical Services Manager for South America except Brazil (SAEB), delivered insightful best practices to ensure the optimal start to life for Ross chicks. Meanwhile, Marcus Briganó, Aviagen's Technical Services Manager for SAEB and Central America, Mexico, and the Caribbean (CAME), demonstrated how to establish excellent bird welfare conditions in environmentally controlled farms, offering comprehensive guidance on factors like temperature, ventilation, and other essential requirements. Additionally, Rodrigo D'Amen, Aviagen's Technical Services Manager for SAEB, stressed the vital role of biosecurity in preventing avian influenza and other poultry illnesses.

Granja Avícola La Blanca hosts this annual event for poultry producers across Paraguay, offering beneficial sessions and inviting leading industry poultry equipment vendors to showcase their products.

Team members at a farm“This special event organized by our esteemed customer was an enriching experience for our team, offering us an exceptional opportunity to support our client in their aim to help producers in Paraguay to maximize their production capacity and improve chick quality,” said Osvaldo Bolinaga, head of Technical Services, Aviagen SAEB.

“The talks complemented each other seamlessly, providing a holistic perspective with valuable insights to improve the breeding process and maintain Aviagen’s high welfare and quality standards. The experts shared recommendations and experiences, and the producers were inspired to put them into practice. We appreciated Aviagen's customer service team, who not only gave their recommendations, but also provided advice and assistance for implementing identified opportunities. We thank all the speakers and attendees who contributed to making the event a resounding success," concluded Blanca Irene Ceuppens, Board of Directors of Granja Avicola La Blanca.