EDINBURGH, Scotland. – Pure Breed, Aviagen^®’s Ross^® Parent Stock (PS) distributor for Saudi Arabia, the Gulf States and Yemen, recently participated in the 4^th Middle East Poultry Expo at the Riyadh International Convention and Exhibition Center in Riyadh, Saudi Arabia from 14-16 April.

The exhibition provided an excellent platform for Pure Breed and Aviagen to engage in meaningful discussions, share expertise, and strengthen relationships with both existing and potential customers. Visitors to the stand had the opportunity to learn more about Pure Breed’s ongoing commitment to innovation, customer success and their support for Saudi Arabia’s Vision 2030, which aims to be 90% self-sufficient in poultry production by 2030.

“The Middle East Poultry Expo (MEP) continues to expand in scale and impact each year. Saudi Arabia serves as an ideal host for the Expo, given its status as one of the largest poultry producers in the Middle East and Africa, and one of the largest global consumers of meat and poultry. The Expo provided an excellent platform to engage with our valued customers and to network with key stakeholders across the poultry sector. We greatly appreciated the opportunity to strengthen existing relationships and establish new connections, and we look forward to supporting the continued growth and success of MEP in the years ahead,” commented Moeen Alkhatib, Chief Executive Officer, Pure Breed.

Bulent Tanyildizi, Business Manager, MENA added, “The Aviagen MENA team, including myself and Murat Yakar, Regional Technical Manager, TMENA, was pleased to support Pure Breed during the Expo. We had the opportunity to engage with our local and regional customers and also Pure Breed’s direct customers within the Kingdom of Saudi Arabia. Aviagen is proud to continue our strong collaboration with Pure Breed, delivering top-tier breeding stock that meets the highest health and biosecurity standards. We are committed to Breeding Success Together by ensuring the ongoing success and sustainability of our customers across the region.”