Edinburgh. – Ross® distributors from the Türkiye, Middle East and Africa (TMEA) region joined the Ross TMEA customer support and specialist team in Sapanca, Türkiye, from 10-15 September, for the first face-to-face Distributor Customer Focus Team (DCFT) meeting since 2019.
The program for this event was separated into parent stock (PS) and broiler focused sessions, and allowed time for the participants to explain their market, and the issues and opportunities they face on a daily basis.
PS topics included in the program covered: managing metabolic diseases in breeders, optimizing breeder nutrition in the current climate, and critical input management to optimize breeder performance. Broiler topics discussed throughout the event included: Ross broiler nutrition, managing processing downgrades, and health and biosecurity. Both days included updates on the economics of the Ross breeder and broiler performance and the value that the Ross package brings to our customers.
The highlight of the event was a broiler farm visit, where the team learned about the principles of ventilation, including the different types of ventilation, common mistakes, and ventilation equipment calculations.
Our distributors are viewed as an extension of the Aviagen team, and the Ross TMEA team has a close relationship with all of their distributors. These valued distributors’ customer-focus teams work hard to promote the breed, and Aviagen collaborates hand-in-hand with them to provide the best possible management advice and support to the Ross PS and broiler customers in the region.
The Ross 308 PS and broiler are performing exceptionally well across the whole TMEA region. The Ross 308 delivers exceptional yield for total carcass, FCR, and ADG, and the results achieved across the region highlight that the Ross 308 is the breed of choice for our customers.
“The Ross DCFT meeting is key for us and our distributors, as it allows our customer focus team meeting to come together with theirs and discuss key management topics for their businesses and provide expert support to our distributors. Throughout the years, we have seen exceptional performance from the Ross 308 broiler and breeder throughout the whole region. This DCFT meeting was our first face-to-face in four years and it was great to come together with all distributors and to provide them with the tools that they require in order to further improve their flock performance, which ultimately improves their results and profitability,” commented Murat Yakar, Regional Technical Manager, Türkiye, Middle East and North Africa (TMENA).
Eslam Alyassen, Commercial & Technical Manager, Pure Breed Poultry Company commented, “The Ross DCFT meeting is a great opportunity to meet poultry industry colleagues from both MENA and Sub-Saharan Africa (SSA). This meeting allows us all to share knowledge and our experiences. The presentations from Aviagen have enhanced our knowledge of key poultry management practices, and were accompanied by some practical workshops which gave us the tools we require when we are out in the field. We also received an update from the Ross R&D specialists who highlighted the continuous efforts of the team to improve the performance of the Ross 308 breed, and the future enhancements that are in place to further increase FCR, livability and robustness of the bird. The Ross 308 PS and broiler are leading in performance within MENA compared to other breeds, and the R&D developments will ensure that Ross continues to be the breed of choice within the region.”
“The Ross DCFT provided an excellent opportunity for networking with key role players in our industry and to realign the focus on key principles in PS and Broiler management and nutrition. The field results within the SSA region confirm that the Ross broiler has the best performance, and we would like to thank the Aviagen R&D team for providing us with excellent and balanced genetics at both PS and broiler level. Thank you to the Aviagen TMEA team for organizing a great event, and I look forward to joining future meetings,” added Quinton Pretorius, Technical Support & Business Development Manager, Ross Central Africa.