Regional poultry investment and expansion remain strong, with major capacity investments in Malaysia and Vietnam, rising corporate spending, and JBS exploring acquisitions in Southeast Asia. Market conditions remain mixed and cost-sensitive: protectionism is increasing in the Philippines, Indonesia is seeing stronger chick/broiler prices, while high input costs and weaker livestock prices are constraining growth and profitability elsewhere. Biosecurity, disease prevention and sustainability are becoming strategic priorities in Asia, reflected in AI vaccination initiatives, Malaysia’s push toward closed-house farming, and tighter traceability/emissions requirements for exporters.