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Our UK and Scandinavian Technical Team is dedicated to strengthening the success of our Parent Stock and Broiler customers in the UK and Scandinavia.
Two key factors in this success are maximising biological performance and consistently improving welfare. We believe that good welfare is good for business—healthy, strong birds perform better, live longer, resist disease, and make more efficient use of feed.
By working closely with our customers, we assess flock management techniques and offer best-practice recommendations. Through careful analysis, we help you develop the best strategies for your business.
To breed the best, we need the best. That’s why we’re committed to supporting the future of our industry by attracting and inspiring the next generation through initiatives like scholarships and sponsorships. This ensures that we can continue to provide top-notch support for our customers now and in the future.
Our UK broiler producers continue to drive performance to the next level.
To honour their hard work and dedication, we established the Ross 400 Club in 2009, recognizing those who achieved a European Performance Efficiency Factor (EPEF) of 400 or more with their broiler flocks. As our customers continued to excel, we raised the bar, introducing the Ross 420 Club, followed by the Ross 440 Club in 2022. And at the beginning of 2024, we launched the Ross 450 Club, reflecting the remarkable achievements of our top producers. Our goal is to keep our members among the top 1% of the UK broiler industry.
To further encourage and inspire our customers, we introduced the Gold Awards for those who manage three consecutive flocks with an EPEF of 450 or more or hit an EPEF that’s 10% above 450 (495 or more).
We are excited to announce a new annual 450 Club event which will replace on-farm presentations and instead offer an opportunity for the top broiler growers of the industry to come together to celebrate their successes and to share knowledge and expertise with their industry colleagues.
Have achieved an EPEF of 450 or more please join our Club – contact [email protected] for further details.
Our team is committed to helping our UK and Scandinavian customers achieve the best results with their birds.
We focus on key management practices that boost egg production for breeders and optimise feed efficiency for broilers. Our priority is bird health and welfare—not only because we care for our birds, but because it also leads to better economic outcomes in poultry production, resulting in healthier, happier chickens.
A big part of our approach involves analyzing data. We collaborate with our customers to use their own performance data, helping them identify opportunities for improvement. Through this analysis, we also gain valuable insights into the highest levels of performance, which we share to further enhance their success.
Please visit our website for further details on how we breed for Welfare and Sustainability.
Our UK & Scandinavian Technical Team are committed to our birds and our customers’ success. Here’s a closer look at their backgrounds, expertise, and the passion they bring to their roles.
Toby joined Aviagen in 2022, bringing a wealth of experience from his time as a gamekeeper on a large estate in Herefordshire and as an area manager for a UK broiler integrator. He has worked on both breeder and broiler farms, giving him a well-rounded perspective on poultry management. In his current role, Toby focuses on supporting Parent Stock in the UK and Western Europe. He enjoys working closely with customers to help them overcome challenges and improve their operations. Toby also plays a key role in driving Aviagen’s yearly Flock Awards and the top 10% breeder recognition programme, while contributing to internal projects like data management and providing support for customers of our slower-growing breeds.
Charles joined Aviagen in 2023, bringing over two decades of experience in the poultry sector. He earned a degree in Animal Science from the University of Pretoria in South Africa, and has a rich background in Breeder Farm Management and hatchery operations. Charles has worked in South Africa as a Breeder Farm Manager and in the UK as an Area Manager, overseeing 36 contract breeder farms. His focus is on providing strong support to customers in the UK, Ireland, Finland and Iceland. Charles is committed to blending traditional methods with modern technology to enhance productivity and ensure flock well-being.
Sean joined Aviagen in October 2023 with over 11 years of experience as a Farm Manager, where he earned several accolades for outstanding stockmanship, including the Ross 400, 420, 440, and Gold Club awards. After attending Aviagen’s EMEAA Breeder School, he now supports customers in the UK, Denmark, and Sweden. Sean is passionate about sharing his knowledge to help customers enhance both bird welfare and performance on their farms.
Harrison Davies brings lifelong experience in the poultry industry, having grown up on broiler farms under the guidance of his father, a broiler manager. He expanded his expertise with two years in production at PD Hooks, followed by overseeing three sites for Annyalla, working across both rearing and production. For the past five years, Harrison has served as Agriculture Fieldsman at Gafoor Processors, supporting the welfare and performance of 45 independent broiler contract farms. His broad experience across broiler, layer, and rearing operations, combined with a strong focus on animal welfare and farm performance, has helped him build a solid network in the industry and contribute consistently to the success of poultry operations.
Joining Aviagen in 2013 Hannu brings a wealth of knowledge to the team. He has a Master´s degree from Helsinki University in Marketing and Animal Science and has studied Supply Chain Management at Turku University. He has many years’ experience in poultry, working with ROSS (208, 508 and 308) broilers and parents. In the past Hannu has worked as a primary production manager taking care of PS rearing, laying, hatcheries and broiler production. In addition, he has over a decade’s experience in parent stock production where he focused on marketing and sales in Finland and across the Baltic Countries.
Hanna, part of the Aviagen Swechick team since 2015, stepped into her new role on March 1, 2025, coordinating customer support and providing technical advice. With a Master’s in Agriculture from SLU and a teaching degree from Malmö University, she combines deep technical knowledge with strong communication skills built through years of teaching and staff training. Her background in auditing, incubation, and quality coordination reflects her strengths in planning and organization – ensuring both efficiency and long-term reliability. Committed to continuous improvement, she aims to bring out the best in Aviagen’s superior genetic material, supporting customers with practical expertise in parent stock and broiler management, including slower-growing birds.
